Tuesday, October 2, 2012

ClickBank - How Somebody Starting Off Could Start To Pick Product Properly


ClickBank - How Somebody Starting Off Could Start To Pick Product Properly


This is my spin on ClickBank's Mr. Beau Blackwell's article Six Steps To Finding A Great Product To Promote.

1.Niche - Selecting the right niche requires a lot of thought. In the selection of the right product, you need to consider personal preferences, experiences, expertise, skills, hobbies, passions, etc. Consider it a profile of who you are as well, "you are what your niches are". You must select products that are close to home or what you know about. It makes it easier for you to market products.
2.Target Market - After identifying a segment of the marketplace or niche that you are most familiar with, you now need to know who's buying and what are they buying from that niche. Here you need to employ a bit of consumer psychology but it needs not be that complicated as well, after all, you are part of this niche. Please also keep in mind that every niche is different. Some are broad with a ton of consumers and competitors and some are narrow with very few buyers and few competitors. These must be considered as well, for you to find the best niches you are to compete in for sales.
3.Product - Having made a thorough analysis of the niche and the market for that niche, you now can start choosing a product to promote from the ClickBank products. "Gravity" is the term used by ClickBank to measure how well a product is doing. 100+ gravity equals more sales prospects and more competitors, 30+ and up are quality products worth your time and effort, <30 spells difficulty but some of these may turn out to be money makers.
4.More, more, more.... - It would be best if the niche chosen would have more than one product associated with it. This would mean you could better compete, in a niche with 1 high selling product, competition would be through the roof and you would have a difficult time getting a foothold. From a point of view of multiple products, presenting a choice creates an avenue for them to choose the best product they prefer. If you don't get them with one you still have others they might be interested to choose from.
5.More bucks for your bang - Concentrate your efforts to the high paying products, after all, you got into this for the money right. High percentage commissions even on low dollar valued products are good. Low percentage commissions are reserved for the high dollar value products. It is recommended to go for commission rates of 65% and up. It is recommended that on high commission products, paying on average about $18 per sale, must be taken advantage.
6.Their Pitch - Study the chosen products' sales page very well, not all products sell themselves the same. Careful consideration must be made, a better pitched product may mean more money for you.

The short version choose a market segment or niche you know, a niche where you know the customer and their needs, a niche associated with products that sell well and pay handsomely, and products that sell themselves better than the others.

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